"We're not here to sell you beauty, we are here to make you feel good”. These were the words of our Founder & CEO Raymond Cloosterman back in 2000 when the Rituals story began with a single, modest store on Amsterdam’s Kalverstraat.”
Finding meaningful moments
Raymond set out to create a brand that, first and foremost, positively impacted people’s wellbeing through body and home cosmetics products that transform everyday routines into more meaningful moments. These often-overlooked moments are everywhere: full of potential to bring beauty into our lives. Rituals unveils these moments and reminds you to experience them with joy. Whether it's taking a nice long bath or creating a homey atmosphere with the rich scent of Asian incense, Rituals allows you to find happiness in the smallest of things.
Fast forward 20 years to today – a time when health & wellbeing have never been more pertinent – and Raymond’s words ring truer than ever as the world navigates through what has been for most people a year of challenge and uncertainty.
A united vision
Sadly, during the global pandemic, there has been rising numbers of people experiencing mental health problems caused by loneliness and a lack of social interaction. At Rituals we truly believe our brand has a role to play in the health – physical and mental – and wellbeing of communities around the world. This is why, as we enter our 21st year, we’re excited to partner with Weave Living – a company whose values fit neatly with ours. We are two companies that are aligned in our vision to help customers feel comfortable in taking a step back from the frantic pace of modern life. And perhaps, most importantly, we are united in our values of giving back to the community and caring.
As of October 2020, residents living at Weave on Baker, Weave on Boundary and Weave on Anchor can now immerse themselves in the positive vibes of summer all year round with the mood-lifting Ritual of Karma fragrance. Dispensers of Ritual of Karma Shampoo, Conditioner and Shower Gel have been placed at all three of the above locations as well as a voucher, should residents wish to purchase an extra Rituals slow down fix.
The Ritual of Karma collection comprises of luxurious fragrant products, formulated with a floral aroma of Holy Lotus and White Tea, designed to instantly enhance your mood. Take good care of yourself, practice soulfulness and pay attention to the little things. Your body, mind and soul will be better for it.
Whilst 2020 has been an incredibly challenging year, we’re delighted that our products have been chosen to help Weave guests enjoy a slow down moment or two in their hectic city lives. Even if our products help Weave residents embrace the art of joyful living for just 5 minutes during their morning shower, then our job here is done.