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About the Role:

We are looking for a highly motivated and energetic Marketing Manager who is passionate about all things marketing, digital marketing, and content creation.

This role will report directly to the Country Head – Japan, with a dotted line functional reporting to the HQ marketing team based in Hong Kong.

  • Responsible for overseeing all marketing activities for Weave Living Japan, including formulating local marketing plans and implementing digital marketing, PR, content creation, and social media activities.
  • Periodically follow up with analytic reports after marketing program implementation for continued improvements and future campaign development.
  • Work with external creative, PR and media agencies to ensure all local marketing content and activities are consistent with overall brand directions and guidelines.
  • Collaborate with cross-functional teams, including Sales, Operations, and Community to ensure brand consistency, superior customer experience across all consumer touchpoints, and to meet key business targets
  • Work closely with the HQ marketing team to:
  • Develop go-to-market strategies for our entry into the Japanese market, with a focus on understanding Japan's business strategies, consumer insights and preferences, as well as media and competitive landscape.
  • Coordinate with external vendors for ensuring the creative and production of all marketing collaterals, creative assets, or consumer events are aligned with corporate direction and brand identity.
  • Work with an external PR agency to prepare press releases, support the handling of media requests and inquiries, and to create, and organize press activities such as hosting media visits or press conferences.
  • Ensure all bilingual marketing content, property information and pricing details are updated timely and accurately on www.weave-living.com, press room and relevant publications and platforms.
  • Plan and execute year-round marketing initiatives and campaigns in Japan, and proactively share any marketing best practices between key markets across Asia Pacific.
  • Support any other ad-hoc duties as stipulated by the Country Head – Japan and HQ marketing team.
  • Marketing professional with a bachelor's degree or above in Marketing, Business Administration, or related field.
  • With at least 5 years of solid marketing (or agency) experience in Japan, exposure to real estate or hospitality industries would be a definite advantage.
  • Strong communication and project management skills.
  • Entrepreneurial mindset, clear results orientation, and strong problem solving skills to achieve business targets.
  • Solid knowledge of digital marketing and website analytics tools (e.g. Google Analytics).
  • Ability to work in a fast-paced, dynamic environment and handle multiple projects simultaneously.
  • Native-level Japanese; fluent level in English.
  • Familiarity with OTA platforms in Japan.
  • Competitive compensation
  • Five-day working week
  • 18 days annual leave
  • Healthcare coverage
Learn more and apply at joinus@weave-living.com